Value betting The easiest way to make money on sports
What is Value Betting?
In a nutshell, you take advantage of overpriced odds that are higher than their true probability. Simply put, you will be placing bets that have a larger chance of winning than implied by their odds.
How to value bet
Click on a value bet in the list.
Click the bet button. This will open a tab in your browser and take you to the bookmaker website, sometimes directly to the event.
Find the correct odds at the bookmaker.
Double-check the bet, enter the suggested stake, and confirm.
With value betting, you place bets that have a larger chance of winning than implied by the odds, giving you the edge over the bookmakers. Subscribe and start today.
Bet on overpriced odds and beat the bookmakers
Monthly ROI (investment growth) over 30%
The proven yield of over 3 % (profit per bet)
7.8 million bets placed by our members, €6.5 million in profit
Sure Bets & Value Bets are included in all subscriptions
Starter Subscription €89/month
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Pro Subscription €199/month
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Double your money in 3 months
Sound too good to be true? That’s actually the average result of our members.
But no need to take our word for it — just sign up for the free trial and see for yourself. Place a value bet and make a profit today! We have a profit guarantee so you can subscribe risk-free.
The best thing is, you can try value betting risk-free with the profit guarantee
Profit Guarantee
Sure Betting products work. In fact, they are so confident about it that they offer a Profit Guarantee. If you don’t make a betting profit in the first month you get another month for free. Again and again until you profit. They take all the risk.
Value Bets FAQ
What makes a Value Bet?
By analyzing the select few bookmakers that constantly, over millions of bets, make extremely accurate predictions. These “sharp” bookmakers automatically adjust their odds when expert traders place big bets, resulting in odds that almost perfectly reflect the actual probability of an outcome.
Our servers gather and analyze over one million odds every 60 seconds, from both sharp and regular “soft” bookmakers. This means we know not only the true odds, but also when soft bookmakers odds are off – creating a positive expected value. A value bet.
Taking betting bias and market efficiency into account, we calculate and deliver the resulting value bets with the highest expected value to you.
When do Value Bets Occur?
Value betting situations in sports can occur when new information enters the market. For instance, if the line-up changes or if a key player gets injured. The sharp bookmakers automatically adjust the odds for that game according to this new information.
Other bookmakers will follow, but it could take minutes or even hours before they adjust their odds according to the market changes. These bookmakers will still show odds that doesn’t reflect the actual probability of the outcome.
Some bookmakers also set higher odds because of market reasons, or well-known betting biases like customers overvaluing long shots and winning streaks.
As a result of this, there will always be inconsistencies in the odds offered by the bookmakers. This means there will always be plenty of value betting situations for you to profit from.
Are you betting on the most likely outcome?
No. This is a common misconception, and it may sound counter-intuitive at first.
We don’t always bet on the most likely outcome – we bet on outcomes that have a better chance of happening than the odds imply.
The average value bet odds for our members is around 2.00. But even if you bet on 3.00 odds, you will profit in the long run if you have an edge. It would just result in a higher profit variance, and (on average) take longer to make the same profit as if betting on 2.00 odds.
How is the Value Bet Calculated?
In our earlier example with the coin toss, the expected value is 5%. It’s calculated as:
(Odds / true odds) -1
(2.10 / 2.0) – 1 = 0.05
Note that this is a trivial example, and our service also takes into account:
The margin of the bookmaker, also known as the “juice”.
Betting bias. Most bookmakers don’t balance their odds perfectly, they adjust their odds to players betting bias and the market.
Market efficiency. A newly open market can offer a lot of value, but the true odds are also more unreliable.
A proven staking strategy, the Kelly criterion.
Several sources for the probabilities (true odds), that are proven over time to be profitable.
How much money can I make with Value Betting?
You can double your money in 3 months! That’s the average result of our members. Monthly ROI (investment growth) is over 30% and there is a proven yield of over 3% (profit per bet)
